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Downtown Columbus

/Downtown Columbus
Downtown Columbus 2017-10-13T18:26:41+00:00

Project Description

Rebranding and Reviving a Digital Presence

Hip. Urban. Energized. That’s what Downtown Columbus, Ohio has become over the last several years.

And while Downtown itself echoed the vibrancy of its new image, unfortunately, the DowntownColumbus.com website did not.

In fact, the last major update to DowntownColumbus.com was six years prior.

“Spot on!”

“We needed copy that captured the heart and energy of our brand. That’s why we were so thrilled when, right off the bat, Jan understood what we wanted people to feel, not just know, after visiting our site, and she made it tangible with the perfect words. Jan just gets it.”

Several weeks into the project, the team realized that repurposing the site’s content would not convey all that Downtown Columbus has to offer its visitors, commuters, residents and neighbors.

Having worked with Jan back in 2009, they invited Just Jan Creative to join the project team with the goal of creating a dynamic, interactive and integrated digital platform to promote Downtown Columbus.

In addition to creating authentic and emotional web content, Jan wrote a series of smart and sassy headlines to entice and beguile site visitors ⎯ just like Downtown Columbus.

The results:

  • Aligned the brand voice with the brand image

  • Provided crave-worthy content
  • Elevated reputation and engagement

More from this project …