Huntington, a full-service bank committed to doing right by its customers, wanted to change the the typical mortgage jargon and the blah, blah, blah that often comes with a new mortgage.
They knew they needed to create a print and online guide to explain a Huntington mortgage — plain and simple. Together, with Huntington and Jump Creative (now Nonfiction), I wrote the ultimate after-closing mortgage guide.
The straightforward Q&A format simply asks (and plainly answers) everything a new mortgagee should know, and then some. The guide was a hit with both the client and consumers. So much, in fact, that it’s led to an ongoing working relationship. Booyah.
“This is how it should be done.”
- Elevated the brand presence
- Supported brand positioning and differentiation
Made the post-mortgage experience simple and fund