Huntington 2018-01-16T01:35:57+00:00

Project Description

Simplifying Mortgage Gobbledygook

Buying a home is exciting. Dealing with the avalanche of mortgage information afterward isn’t. In fact, most new homeowners can’t make heads or tails of their new mortgage — including when and where to make payments, understanding complicated terms and conditions, and even how to pay off their new mortgage loan.

Huntington, a full-service bank committed to doing right by its customers, wanted to change the the typical mortgage jargon and the blah, blah, blah that often comes with a new mortgage.

They knew they needed to create a print and online guide to explain a Huntington mortgage — plain and simple. Together, with Huntington and Jump Creative (now Nonfiction), I wrote the ultimate after-closing mortgage guide.

The straightforward Q&A format simply asks (and plainly answers) everything a new mortgagee should know, and then some. The guide was a hit with both the client and consumers. So much, in fact, that it’s led to an ongoing working relationship. Booyah.

“Love it.”

“This is how it should be done.”

The Results

  • Elevated the brand presence
  • Supported brand positioning and differentiation
  • Made the post-mortgage experience simple and fund

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